Welcome to What’s Next!

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What’s Next is an always-on source of insight, intelligence and inspiration designed to help companies of all shapes and sizes get to grips with digital transformation

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Marketing in the Maelstrom

NewFront 2016

  Stuart Aitken, Head of Content at DigitasLBi, highlights some of the key themes to emerge at the 2016 DigitasLBi UK NewFront.

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Made by Google – 2016

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Last week, (4th October), Google held its #madebygoogle event where it showed off its latest hardware products and related services and articulated a vision of ubiquitous Google-powered assistance. DigitasLBi’s Ilicco Elia and Rafe Blandford analyse the key announcements.  Google’s CEO, Sundar Pichai, said: “it’s clear to me, that we are moving from a mobile-first to an ...

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Pokémon GO, what’s all the fuss about?

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Ben Hawkes, Content Strategist at DigitasLBi, gets to grips with Pokémon GO.

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Glastonbury 2016: Social Insights After the Festival

Glastonbury - by DigitasLBi

  This year Glastonbury played host to headliners Muse, Adele and Coldplay. Not everyone was happy. How did Twitter react during the festival? Download the infographic – Glastonbury 2016: Social insights after the festival Download the infographic – Glastonbury 2015: Social insights after the festival

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Branded conflict

The Displaced

Scott Donaton, Chief Content Officer at DigitasLBi, looks forward to the day when the brand stories that are celebrated at Cannes win Grammys and Oscars.

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Want to win an Innovation Lion? Get real. Seriously.

ING’s The Next Rembrandt: inspired by Rembrandt; painted by a machine

Lorenzo Wood, Global Chief Innovation Officer at DigitasLBi, reports from Cannes 2016 and offers tips on how to create truly award-worthy work. The big Innovation winners at Cannes this year send a strong message: this festival of creativity rewards innovation that solves real problems sustainably, at serious scale. The problem: Sea birds and turtles fatally ...

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How advertising is making the world a better place

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Carlos Ricque, SVP, Creative, DigitasLBi San Francisco, argues that that this year’s Cannes Health Lions demonstrate what can happen when the goals of the marketer overlap with the needs of the human being.

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VR: Moving us from awe to action

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Dave Marsey, EVP/Managing Director, DigitasLBi San Francisco, sees virtual reality taking centre stage at this year’s Cannes Lions.

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Advertisers get happy

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Andrew Carlson, Experience Design Practice Lead at DigitasLBi, reports on some of the key learnings from this year’s Cannes Lions and argues that brands need to learn to have more fun.

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Making sense of artificial intelligence

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Phil Whitehouse, APAC Innovation Lead at DigitasLBi, navigates his way through the fog of rhetoric surrounding artificial intelligence.

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