Welcome to What’s Next!


What’s Next is an always-on source of insight, intelligence and inspiration designed to help companies of all shapes and sizes get to grips with digital transformation


Glastonbury 2015 – Social insights after the festival

Glastonbury - Social Insights by DigitasLBi

Our pre-Glastonbury analysis showed that Glastonbury fans were dubious about Florence and the Machine. Did Florence manage to turn this around?


Cannes Lions 2015 – Social insights

Cannes Lions

The Cannes Lions festival is as notable for the excitement it causes on Twitter as the carnage it creates on the French Riviera. This year we’ve analysed the Twitter data to find out what was really happening behind all the hype.


Cannes Perspectives: Holy grail or compass?

Chris Clarke

Data isn’t always correct, says Chris Clarke, but predictions using data that draws on real behaviour are possible.


Glastonbury 2015 – Social insights ahead of the festival


  What are people really thinking about Florence and the Machine replacing Foo Fighters at Glastonbury? Who would have been the ideal replacements? What bands and brands do Glastonbury fans have most affinity with? Where are most of the conversations around Glastonbury taking place?


Scientists vs poets: Creativity in the age of data

Cannes Lions

DigitasLBi’s International Chief Creative Officer Chris Clarke will be talking about the role of data in the creative process in Cannes next week. Stuart Aitken outlines what to expect from the session.


Commerce between the algorithms and the drones

What's Next in...Connected Commerce

  DigitasLBi conference shines a light on the challenges and opportunities for the connected retail brands of the future. Learn more about DigitasLBi’s Connected Commerce Survey 2015


Fashioning a link between commerce and social

Net-a-Porter - What's Next in Connected Commerce

  Net-a-Porter founder Natalie Massenet envisaged an online social network, based entirely around fashion, even before the birth of Facebook, marketers heard at DigitasLBi’s What’s Next…In Connected Commerce event. Learn more about DigitasLBi’s Connected Commerce Survey 2015


In-store analytics could save high street from ‘horrible, cruel death’

Walksmart - What's Next in Connected Commerce

  In-store analytics could offer a lifeline to high street retailers struggling to make their physical stores pay in the face of falling footfall and booming connected commerce, say personalised in-store shopping experts Walkbase. Learn more about DigitasLBi’s Connected Commerce Survey 2015


VR headsets enjoy a fashion moment as Dior turns to technology

Dior - What's Next in Connected Commerce

  Virtual reality headsets are gaining traction in the retail world, as brands including Dior and Thomas Cook use the devices to enhance the physical shopping experience. Learn more about DigitasLBi’s Connected Commerce Survey 2015


The General Election 2015: Insights on digital activity

General Election 2015 by DigitasLBi

  Stuart Aitken, Lead Content Strategist at DigitasLBi, introduces a new whitepaper and research project which shine a light on key aspects of digital activity in the run up to the 2015 General Election.