What’s Next is an always-on source of insight, intelligence and inspiration designed to help companies of all shapes and sizes get to grips with digital transformation
Phil Whitehouse, Program Director at DigitasLBi Australia, argues that the increased use of page tags is compromising the customer experience.
As the Channel 4 programme Humans hots up, it seems like everyone’s talking about sex robots. Scott Ross recently talked to Cosmopolitan about them. Here he expands on the theme.
Oliver Gili explains why we need to teach children to test, not code software.
Our pre-Glastonbury analysis showed that Glastonbury fans were dubious about Florence and the Machine. Did Florence manage to turn this around?
The Cannes Lions festival is as notable for the excitement it causes on Twitter as the carnage it creates on the French Riviera. This year we’ve analysed the Twitter data to find out what was really happening behind all the hype.
Data isn’t always correct, says Chris Clarke, but predictions using data that draws on real behaviour are possible.
What are people really thinking about Florence and the Machine replacing Foo Fighters at Glastonbury? Who would have been the ideal replacements? What bands and brands do Glastonbury fans have most affinity with? Where are most of the conversations around Glastonbury taking place?
DigitasLBi’s International Chief Creative Officer Chris Clarke will be talking about the role of data in the creative process in Cannes next week. Stuart Aitken outlines what to expect from the session.