Welcome to What’s Next!

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What’s Next is an always-on source of insight, intelligence and inspiration designed to help companies of all shapes and sizes get to grips with digital transformation

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The General Election 2015: Insights on digital activity

General Election 2015 by DigitasLBi

  Stuart Aitken, Lead Content Strategist at DigitasLBi, introduces a new whitepaper and research project which shine a light on key aspects of digital activity in the run up to the 2015 General Election. 

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Why brands should get in early on the live streaming action

Meerkat

Gareth Jones, Chief Brand & Content Officer at DigitasLBi, on Meerkat, Periscope and why brands should pay attention to live streaming.

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Why can we not vote for ambition?

Labour manifesto

Lorenzo Wood, Chief Global Innovation Officer at DigitasLBi, argues that the parties’ positions show the need for Government’s role in innovation to change.

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What Twitter says about the main party leaders

Joseph Kay, Research Specialist at DigitasLBi, (very) graphically outlines how Twitter has judged David Cameron, Ed Miliband, Nick Clegg and Nigel Farage in the long run up to the General Election. 

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The General Election – as seen on Twitter

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  Ever wondered what time of day the main party leaders do most of their tweeting? Which party’s supporters are the biggest drinkers of real ale? Which party has the greatest proportion of CEOs amongst its followers?

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With big data, comes big responsibility

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Blair Walker, Senior Web Analyst at DigitasLBi, outlines some of the key challenges facing companies attempting to adjust to a data-rich world. 

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It’s our world, Elon Musk just wants to power it

Elon Musk tweet

As Elon Musk prepares to release more details about a mysterious new non-automobile product line, Justin Holford wonders what’s next from the man that wants to take us to Mars?

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Can we expect change to come from Neptune?

Neptune

Justin Holford assesses a small start-up’s second attempt at wearables which looks forward to a future when users will look to their wrists for all their needs.

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You’re not doing it right

Twitter fail whale

Kay McMahon, Lead Content Strategist at DigitasLBi, outlines how some brands on Twitter could do better.

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Dating with data

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As Valentine’s Day draws a hopeful bunch of singletons towards online dating, Jon Attaway, Head of Copy at DigitasLBi, takes a look at the landscape of love.

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