Welcome to What’s Next!

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What’s Next is an always-on source of insight, intelligence and inspiration designed to help companies of all shapes and sizes get to grips with digital transformation

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Microsoft’s window into the future

Microsoft HoloLens

Microsoft’s recent Windows 10 event offered a consumer preview of Windows 10 on PCs, tablets and phones, but also unveiled HoloLens, a holographic computing platform. Rafe Blandford provides a summary of the key themes that emerged.

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Game on for brands

Fifa 2015

Trevor Wale shares some seminal examples of in-game advertising, and argues that the gaming environment represents an area of great opportunity – for brands willing to play.  

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A toast to the whisky industry

Ardbeg distillery, Islay

As Burns Night approaches, Stuart Aitken, Lead Content Strategist at DigitasLBi, applauds the whisky industry for picking itself up from the brink of disaster – and continuing to flourish thanks to sophisticated loyalty marketing, the ability to tell a good story, and a strong understanding of digital technology.

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Are you a ‘suit’?

Suits

Hattie Whiting, Client Partner at DigitasLBi, outlines what it takes to excel in client services and argues that those who thrive in our technical age are “the storytellers of our times”.

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Lessons from the Science Museum’s Information Age Exhibition

Science Museums Information Age Exhibition

Stuart Aitken, Lead Content Strategist at DigitasLBi, outlines what brands can learn from the Science Museum’s latest exhibition which explores the development of the Information Age.

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Mobile’s catalyst for world domination is here

google-76522

Just in case you were one of the twenty people not flicking through the web on your phone this morning on your daily commute you may have missed a new addition to search results.  Sites deemed ‘mobile friendly’ by Google are now listed as such.

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Excellence vs inventory

Gareth Jones

You get what you measure, right?

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Happy accidents and risk-taking feed creativity

Alecky Blythe

Happy accidents and unexpected collaborations provided the unlikely launch pad for Alecky Blythe’s career as a playwright and screenwriter, she told the UK NewFront conference on content creation, in an address that took in the Ipswich murders and a hostage siege on her Hackney street.

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Brands need to love people more than money

Christian Payne

Brands need to break their money-focused programming if they are to create culture and truly connect with audiences, according to Guardian writer, blogger and technologist Christian Payne.

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‘Talent alone is not enough’ – Sir Clive Woodward on data in sport and business

Sir Clive Woodward

Data makes the difference between winners and losers in sport and business, claims England rugby and GB Olympics mastermind Sir Clive Woodward – but only if the entire team has access to the technology and the insight it offers.

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