What’s Next is an always-on source of insight, intelligence and inspiration designed to help companies of all shapes and sizes get to grips with digital transformation
Blair Walker, Senior Web Analyst at DigitasLBi, outlines some of the key challenges facing companies attempting to adjust to a data-rich world.
As Elon Musk prepares to release more details about a mysterious new non-automobile product line, Justin Holford wonders what’s next from the man that wants to take us to Mars?
Justin Holford assesses a small start-up’s second attempt at wearables which looks forward to a future when users will look to their wrists for all their needs.
As Valentine’s Day draws a hopeful bunch of singletons towards online dating, Jon Attaway, Head of Copy at DigitasLBi, takes a look at the landscape of love.
We are seemingly obsessed with data at the moment – the bigger the better – so much so that it is hoped to be the solution to all our problems. Niaz Rizwani, Health Strategist at DigitasLBi, argues that while this presents tremendous opportunities in healthcare, amidst all the excitement it can be easy to forget ...
Microsoft’s recent Windows 10 event offered a consumer preview of Windows 10 on PCs, tablets and phones, but also unveiled HoloLens, a holographic computing platform. Rafe Blandford provides a summary of the key themes that emerged.
Trevor Wale shares some seminal examples of in-game advertising, and argues that the gaming environment represents an area of great opportunity – for brands willing to play.
As Burns Night approaches, Stuart Aitken, Lead Content Strategist at DigitasLBi, applauds the whisky industry for picking itself up from the brink of disaster – and continuing to flourish thanks to sophisticated loyalty marketing, the ability to tell a good story, and a strong understanding of digital technology.