Welcome to What’s Next!

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What’s Next is an always-on source of insight, intelligence and inspiration designed to help companies of all shapes and sizes get to grips with digital transformation

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With big data, comes big responsibility

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Blair Walker, Senior Web Analyst at DigitasLBi, outlines some of the key challenges facing companies attempting to adjust to a data-rich world. 

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It’s our world, Elon Musk just wants to power it

Elon Musk tweet

As Elon Musk prepares to release more details about a mysterious new non-automobile product line, Justin Holford wonders what’s next from the man that wants to take us to Mars?

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Can we expect change to come from Neptune?

Neptune

Justin Holford assesses a small start-up’s second attempt at wearables which looks forward to a future when users will look to their wrists for all their needs.

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You’re not doing it right

Twitter fail whale

Kay McMahon, Lead Content Strategist at DigitasLBi, outlines how some brands on Twitter could do better.

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Dating with data

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As Valentine’s Day draws a hopeful bunch of singletons towards online dating, Jon Attaway, Head of Copy at DigitasLBi, takes a look at the landscape of love.

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Small issues with big data

Data and health

We are seemingly obsessed with data at the moment – the bigger the better – so much so that it is hoped to be the solution to all our problems. Niaz Rizwani, Health Strategist at DigitasLBi, argues that while this presents tremendous opportunities in healthcare, amidst all the excitement it can be easy to forget ...

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Microsoft’s window into the future

Microsoft HoloLens

Microsoft’s recent Windows 10 event offered a consumer preview of Windows 10 on PCs, tablets and phones, but also unveiled HoloLens, a holographic computing platform. Rafe Blandford provides a summary of the key themes that emerged.

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Game on for brands

Fifa 2015

Trevor Wale shares some seminal examples of in-game advertising, and argues that the gaming environment represents an area of great opportunity – for brands willing to play.  

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A toast to the whisky industry

Ardbeg distillery, Islay

As Burns Night approaches, Stuart Aitken, Lead Content Strategist at DigitasLBi, applauds the whisky industry for picking itself up from the brink of disaster – and continuing to flourish thanks to sophisticated loyalty marketing, the ability to tell a good story, and a strong understanding of digital technology.

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Are you a ‘suit’?

Suits

Hattie Whiting, Client Partner at DigitasLBi, outlines what it takes to excel in client services and argues that those who thrive in our technical age are “the storytellers of our times”.

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