Monthly Archives: April 2012

The real value of an agency in Affiliate Marketing

Written by Susan Jamie and Fiona Robertson. Those involved in the industry have seen a shift recently in the way affiliate marketing is perceived, even moving away from the description of “Affiliate Marketing” towards the all-encompassing name of Performance Marketing. This change has been witnessed in a number of ways, including the annual A4U awards, ...

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Making finance content Pinteresting

After Facebook bought Instagram and Pinterest became one of the biggest drivers of referral traffic, there has been an enormous amount of discussion around image sharing recently. Image content has been pitched as the future of social networking. It provides an extremely effective way to engage with a brand’s audience and make that brand’s online ...

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Court rules Pirate Bay to be blocked by UK ISPs

(image) All internet service providers in the UK must now block file-sharing website, the Pirate Bay, as the High Court rules against them.

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iPhone app downloads tumble

(image) Apple App Store downloads took a nosedive in March, dropping 30 per cent as the 'novelty factor' began to fade for the iPhone 4S.

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KISS and the Three Cons Test. Breaking down Social Analytics.

  Since joining LBi a year ago, the hot topic for discussion has been social media and what does it really mean?  This post is not going to answer that question, instead it is going to attempt to answer this one: how do you begin to measure the impact of social media? Twitter, Facebook and ...

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OMGPOP acquisition boosts Zynga profits

(image) Zynga exceeded quarterly revenue forecasts, helped in no small way by its purchase of social gaming company OMGPOP and strong performances from new games like "Slingo" and "Hidden Chronicles."

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Samsung named ‘World’s Largest Handset Provider’

(image) Samsung have been named the world's largest handset provider, overtaking Nokia.

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Groupon CEO tells employees to ‘grow up’

(image) Groupon CEO Andrew Mason told the company's employees the daily-deals site needs to 'grow up' - right after apologising for drinking too much beer.

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LinkedIn Launches iPad App

(image) LinkedIn has launched its long-awaited iPad app, featuring a simplified 'professional dashboard' aimed at busy professionals.

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What is Instagram and what’s all the fuss?

Instagram is a mobile photo sharing app. Some might say it’s a micro blogging site for users to share their life through photos, in a similar way that Twitter does with words. Of course it is the simplicity of Instagram as a concept that has gained it such huge success since launching in October 2010. ...

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