I bet every article you’ve ever read about the future of advertising has begun with a brain-shrinkingly predictable reference to Tom Cruise borefest Minority Report. Well, not this one! I’m going to use a much more sophisticated movie reference to introduce this article: Back to the Future Part II. You know that bit where old ...
Instagram for cyborgs, what can we learn from the Unabomber and why the Neanderthals were lousy entrepreneurs. You wouldn’t find content like this anywhere other than South By South West (SXSW).
The new industrial revolution, innovating faster and how to build tablet apps that people will like. It’s Day One of SXSW 2013
Rumours of the death of the big idea have been greatly exaggerated
Data is a funny old sausage. If you’re a fluncy creative type, you’ll like consider a point of religion that data is dull.
Humans comprehend and process information through stories, and, in digital media, control over their authorship rests with the people.
Brands are attempting to find new ways to express themselves to people all the time. But if they want to remain relevant, brands must remember what their place in our world really is.
The Merits of the Post-View
CRM is evolving fast; we need to think differently about how things work in the digital age
Creating shareable brand stories is key to harnessing bought, owned and earned media