Monthly Archives: March 2013

Predictive advertising: How retailers know you’re pregnant long before you start buying nappies

I bet every article you’ve ever read about the future of advertising has begun with a brain-shrinkingly predictable reference to Tom Cruise borefest Minority Report. Well, not this one! I’m going to use a much more sophisticated movie reference to introduce this article: Back to the Future Part II. You know that bit where old ...

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A new economy of sharing emerges at unapologetically weird SXSW

Instagram for cyborgs, what can we learn from the Unabomber and why the Neanderthals were lousy entrepreneurs. You wouldn’t find content like this anywhere other than South By South West (SXSW).

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SXSW 2013: Day one round-up

The new industrial revolution, innovating faster and how to build tablet apps that people will like. It’s Day One of SXSW 2013

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Digital is rebalancing media not annihilating the past

  Rumours of the death of the big idea have been greatly exaggerated

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Storytelling, it’s in the data

Data is a funny old sausage. If you’re a fluncy creative type, you’ll like consider a point of religion that data is dull.

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The art of immersion: In digital media, control over their authorship rests with the people

Humans comprehend and process information through stories, and, in digital media, control over their authorship rests with the people.

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REAL: Brands must remember what their place in our world really is

Brands are attempting to find new ways to express themselves to people all the time. But if they want to remain relevant, brands must remember what their place in our world really is.

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The more things change, the more they stay the same

The Merits of the Post-View

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When acronyms get in the way of valuable relationships

CRM is evolving fast; we need to think differently about how things work in the digital age

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Putting content at the heart of the media equation

Creating shareable brand stories is key to harnessing bought, owned and earned media

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