Mike Tyson and the dramatic chipmunk will always be right;
your social strategy is probably already wrong
Accelerating technology and increasing consumer fragmentation mean that brands need to revise their social media strategies constantly if they are to make meaningful use of the medium, according to Wired executive editor Greg Williams.
Social media fragmentation, content saturation, a brewing storm over online privacy and the unprecedented possibilities of social data will transform the marketing landscape during 2014, according to Greg Williams, executive editor of Wired and MRY strategy partner Alex Jeffries.
Advertisers who dismiss social media as unmeasurable only need to apply old-media rigour and invest some effort if they want to calculate the value of their social activity, according to MRY UK managing director Nadya Powell.
Social media may be closing in on ‘sharemageddon’ as people burn out on content and take steps to filter out the noise of the social web. Digital detoxes, content filters and a mounting privacy debate will all be key themes of 2014, leaving brands to walk a fine line in their online communications.