Sony showed off the lifestyle and fitness applications of its wearable product line, SmartWear Experience, and put out a call for partners to bring more ideas to the table.
Brands need to get deeply into mobile before it’s too late, according to the National Trust’s head of digital Howard Scott, who has outlined the charity’s wholesale conversion to the cause after a Christmas avalanche of mobile devices fundamentally rerouted its digital traffic.
Advertisers who are comfortable with innovation can take advantage of a phenomenally successful mobile games sector that has dramatically disrupted a market once dominated by consoles, DigitasLBi’s What’s Next…In Mobile conference heard.
Against backdrop figures of 1.9bn active smartphones, a $1.5 trillion mobile industry and 90% smartphone use among UK 16-24-year-olds, brands and specialists marvelled at the boom in mobile at the second in DigitasLBi’s series of themed conferences.
Mobile devices have a unique power to tell stories and blow minds, according to blogger and ‘digital storyteller’ Christian Payne, whose keynote opened DigitasLBi’s What’s Next…In Mobile event.