Why do the traffic lights seem to only change to red when we’re in a hurry? Why are we more afraid to die in a plane crash than of an asthma attack? Why do we often remember the “good old days”?
The news that Instagram will expand its ad offering to the UK ‘in the coming weeks’ will have interested premium advertisers. At least, that’s Instagram’s hope – the photo-sharing network aims to minimise unwelcome disruption to its beautiful service by recruiting only the most aesthetically pleasing brands.
Hot on the heels of the Ice Bucket Challenge, the launch of Facebook Media reveals the social network’s desire to strengthen its hand in video content.
Apple CEO Tim Cook, fresh from the launch of the iPhone 6 and the Apple Watch, gave what may be a hint of the company’s future TV intentions, provocatively likening the telly-watching experience to being ‘back in the ’70s’.
The launch of a pilot feature that allows users to schedule the deletion of posts in advance shows Facebook’s willingness to bend and re-shape itself to suit the shifting sands of social media.
New technologies launch Apple to the head of the line in mobile payments and smart watches, according to DigitasLBi’s head of mobile, Ilicco Elia and mobile strategist Rafe Blandford.
The advent of ‘in-Tweet commerce’ is the latest in a series of Twitter initiatives that seek to make the social giant even more appealing for brands.