Monthly Archives: September 2014

Behavioural Economics: What it is and how it could help us do our job better

Why do the traffic lights seem to only change to red when we’re in a hurry? Why are we more afraid to die in a plane crash than of an asthma attack? Why do we often remember the “good old days”?

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Instagram UK ads to follow methodical, classy US path

The news that Instagram will expand its ad offering to the UK ‘in the coming weeks’ will have interested premium advertisers. At least, that’s Instagram’s hope – the photo-sharing network aims to minimise unwelcome disruption to its beautiful service by recruiting only the most aesthetically pleasing brands.

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Facebook launches a hub for content creators

Hot on the heels of the Ice Bucket Challenge, the launch of Facebook Media reveals the social network’s desire to strengthen its hand in video content.

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Content performance is key in the digital era

Laurence Houdeville, Head of Content, DigitasLBi France, argues that content is only king if its performance can be accurately assessed. 

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Apple’s Tim Cook derides TV as ‘a time capsule’, stuck in the ’70s

Apple CEO Tim Cook, fresh from the launch of the iPhone 6 and the Apple Watch, gave what may be a hint of the company’s future TV intentions, provocatively likening the telly-watching experience to being ‘back in the ’70s’.

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Facebook tries to squeeze into Snapchat’s clothes with ephemerality trial

The launch of a pilot feature that allows users to schedule the deletion of posts in advance shows Facebook’s willingness to bend and re-shape itself to suit the shifting sands of social media.

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Apple Pay and Apple Watch overshadow even the biggest phones

New technologies launch Apple to the head of the line in mobile payments and smart watches, according to DigitasLBi’s head of mobile, Ilicco Elia and mobile strategist Rafe Blandford. 

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Twitter adds ‘Buy’ button, obviously

The advent of ‘in-Tweet commerce’ is the latest in a series of Twitter initiatives that seek to make the social giant even more appealing for brands.

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Digital disruption in banking is coming

Just as disruptive start-ups have re-invented a number of key sectors, Justin Peyton, chief strategy officer, APAC, DigitasLBi, looks ahead to assess how similar moves may affect the banking sector. 

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