Monthly Archives: January 2015

Microsoft’s window into the future

Microsoft’s recent Windows 10 event offered a consumer preview of Windows 10 on PCs, tablets and phones, but also unveiled HoloLens, a holographic computing platform. Rafe Blandford provides a summary of the key themes that emerged.

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Game on for brands

Trevor Wale shares some seminal examples of in-game advertising, and argues that the gaming environment represents an area of great opportunity – for brands willing to play.  

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A toast to the whisky industry

As Burns Night approaches, Stuart Aitken, Lead Content Strategist at DigitasLBi, applauds the whisky industry for picking itself up from the brink of disaster – and continuing to flourish thanks to sophisticated loyalty marketing, the ability to tell a good story, and a strong understanding of digital technology.

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Are you a ‘suit’?

Hattie Whiting, Client Partner at DigitasLBi, outlines what it takes to excel in client services and argues that those who thrive in our technical age are “the storytellers of our times”.

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