The Cannes Lions festival is as notable for the excitement it causes on Twitter as the carnage it creates on the French Riviera. This year we’ve analysed the Twitter data to find out what was really happening behind all the hype.
Data isn’t always correct, says Chris Clarke, but predictions using data that draws on real behaviour are possible.
What are people really thinking about Florence and the Machine replacing Foo Fighters at Glastonbury? Who would have been the ideal replacements? What bands and brands do Glastonbury fans have most affinity with? Where are most of the conversations around Glastonbury taking place?
DigitasLBi’s International Chief Creative Officer Chris Clarke will be talking about the role of data in the creative process in Cannes next week. Stuart Aitken outlines what to expect from the session.
DigitasLBi conference shines a light on the challenges and opportunities for the connected retail brands of the future. Learn more about DigitasLBi’s Connected Commerce Survey 2015
In-store analytics could offer a lifeline to high street retailers struggling to make their physical stores pay in the face of falling footfall and booming connected commerce, say personalised in-store shopping experts Walkbase. Learn more about DigitasLBi’s Connected Commerce Survey 2015
Virtual reality headsets are gaining traction in the retail world, as brands including Dior and Thomas Cook use the devices to enhance the physical shopping experience. Learn more about DigitasLBi’s Connected Commerce Survey 2015