Monthly Archives: October 2015

Rugby World Cup 2015 – Social Insights

The Rugby World Cup is one of the biggest events in the sporting calendar. This popularity is mirrored in the Twitter activity that accompanies it. We’ve dug through the data to find some of the key themes that emerged.

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DigitasLBi UK NewFront 2015 – Gareth Jones

Gareth Jones, chief brand and content officer at DigitasLBi, charts the connections between a horse’s arse and space travel – and explains why the only thing holding marketers back is our own ambition.

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DigitasLBi UK NewFront 2015 – a review of the day

Transformation, corporate morality and a future of bassoons and jumpsuits – UK NewFront returns.

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DigitasLBi UK NewFront 2015 – Reid Wiseman

Aliens exist, says astronaut – cosmic content opportunities inevitable. A review of Reid Wiseman’s appearance at the 2015 DigitasLBi UK NewFront. 

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DigitasLBi UK NewFront 2015 – Hugh Herr

No bad bodies, just bad technology, says defiant MIT bionics pioneer Hugh Herr at 2015 DigitasLBi UK NewFront.

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DigitasLBi UK NewFront 2015 – Content panel

“Make great content” – the essential guide to great content marketing, in three words – a summary of the all-star content panel at the 2015 DigitasLBi UK NewFront.

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DigitasLBi UK NewFront 2015 – Chris Clarke

Moral to-do list for brands in 2015: galvanise idle hands online; stop lying about stuff, says Chris Clarke at the 2015 DigitasLBi UK NewFront

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DigitasLBi UK NewFront 2015 – Jim Cregan

If you don’t have a story, don’t try to tell one, says pig-inspired former mermaid Jim Cregan at the 2015 DigitasLBi UK NewFront. 

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DigitasLBi UK NewFront 2015 – Ben Hammersley

The only possible response to the rise of the machines: don’t be a meat puppet, be a slightly rubbish cyborg, says Wired UK’s contributing editor Ben Hammersley at the 2015 DigitasLBi UK NewFront.

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Great British Bake Off – Social Insights

The Great British Bake Off is one of the Twitter events of the year. We dug through the data from the final week to see what key themes emerged.

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