The Rugby World Cup is one of the biggest events in the sporting calendar. This popularity is mirrored in the Twitter activity that accompanies it. We’ve dug through the data to find some of the key themes that emerged.
Gareth Jones, chief brand and content officer at DigitasLBi, charts the connections between a horse’s arse and space travel – and explains why the only thing holding marketers back is our own ambition.
Transformation, corporate morality and a future of bassoons and jumpsuits – UK NewFront returns.
Aliens exist, says astronaut – cosmic content opportunities inevitable. A review of Reid Wiseman’s appearance at the 2015 DigitasLBi UK NewFront.
No bad bodies, just bad technology, says defiant MIT bionics pioneer Hugh Herr at 2015 DigitasLBi UK NewFront.
“Make great content” – the essential guide to great content marketing, in three words – a summary of the all-star content panel at the 2015 DigitasLBi UK NewFront.
Moral to-do list for brands in 2015: galvanise idle hands online; stop lying about stuff, says Chris Clarke at the 2015 DigitasLBi UK NewFront
If you don’t have a story, don’t try to tell one, says pig-inspired former mermaid Jim Cregan at the 2015 DigitasLBi UK NewFront.
The only possible response to the rise of the machines: don’t be a meat puppet, be a slightly rubbish cyborg, says Wired UK’s contributing editor Ben Hammersley at the 2015 DigitasLBi UK NewFront.