Monthly Archives: January 2016

What’s Next … In Media – a review of the day

Adblockalypse, bad targeting and too much content are the problem; data and creativity have to be the solution, argued speakers at DigitasLBi’s What’s Next…In Media conference.

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Data – a rare driver of economic growth in tough times

Behavioural consumer data is the world’s major growth commodity, suggested DigitasLBi’s Paul Dalton at the agency’s What Next … In Media conference, accounting for a large part of the success of four of the fastest-growing companies in the US last year. 

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Don’t collect data if you’re not going to use it

Telling brands that “it’s no good collecting data if you’re not going to use it”, Mashable executive director EMEA Ben Maher outlined the sophisticated real-time artificial intelligence that steers the digital media pioneer’s content at DigitasLBi’s What’s Next … In Media conference.

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Quality is the answer to “adblockalypse” and “content obesity crisis”

The prospect of an “adblockalypse” is driving brands towards content marketing at an ever-increasing rate, the managing director of Guardian Labs told DigitasLBi’s What’s Next…In Media conference.

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Nearly half of ads are missing their target

Nearly half of all digital ads don’t make it to their intended audience, Damian Burns, global head of sales at Atlas, told DigitasLBi’s What’s Next … In Media conference, as he launched a withering attack on cookies, claiming they have turned “ad tech into bad tech”.

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Mobile – by far the most effective screen

If marketers do only thing in 2016, they need to get up to speed with the fast-emerging creative possibilities of mobile, according to Lucy Aitken of advertising magazine Contagious at DigitasLBi’s What’s Next … In Media conference.

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UK must nurture start ups

Speaking at DigitasLBi’s What’s Next … In Media conference, a leading technology accelerator called for British marketers to follow the example of giants such as Unilever and Publicis by supporting nurturing UK tech and media start-ups.

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Programmatic media buying: today mobile, tomorrow the world

Programmatic media buying now only has to engulf television before it can lay claim to a full-scale media revolution, the Rubicon Project’s Jay Stevens told DigitasLBi’s What’s Next … In Media event.

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Burns Night 2016 – Social Insights

  Ever wondered which cities take Burns Night most seriously? Which countries outside of Scotland are most interested in the celebration of Scotland’s national poet? What whiskies are most associated with Burns Night?

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