Author Archives: Chris Clarke

About Chris Clarke

Biographical Info

Cannes Perspectives: Holy grail or compass?

Data isn’t always correct, says Chris Clarke, but predictions using data that draws on real behaviour are possible.

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Is the internet making everything sh*t?

The effects of the digital revolution have not always been positive, but a brand, an agency and a great idea can still make an economic impact, says Chris Clarke.

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Digital is rebalancing media not annihilating the past

  Rumours of the death of the big idea have been greatly exaggerated

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Storytelling, it’s in the data

Data is a funny old sausage. If you’re a fluncy creative type, you’ll like consider a point of religion that data is dull.

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We must rally round to defend against dullness

  I’ve always thought it impossible to proffer an opinion on the state of Noo Meedja without delving into a spot of poetry.

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The social juggernaut hits Google?

Now this is interesting. It seems Facebook has surpassed Google as the primary referrer to the large portals. It’s important to keep this in context; the vast majority of searches are not included here, but it does seem that the human tendency to transact based on recommendation genuinely is powering decision making on the web. ...

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A war on files

I’ve just got back from C&binet forum, a government organised conference bringing the creative industries together to discuss the challenges and opportunities outlined in this year’s Digital Britain report. It was by and large a worthwhile event, and as always much of the value was in meeting talented people from all corners of the creative ...

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Science+art=emotion

I’ve been really struck by this beautiful piece of film currently doing the rounds of people’s networks. It really puts into perspective the daft arguments that often arise in agency life between those of an empirical bent and those with more artistic leanings. In truth the world is more complex than our silly dichotomies. We’re ...

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