Author Archives: Gareth Jones

DigitasLBi UK NewFront 2015 – Gareth Jones

Gareth Jones, chief brand and content officer at DigitasLBi, charts the connections between a horse’s arse and space travel – and explains why the only thing holding marketers back is our own ambition.

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Why brands should get in early on the live streaming action

Gareth Jones, Chief Brand & Content Officer at DigitasLBi, on Meerkat, Periscope and why brands should pay attention to live streaming.

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Excellence vs inventory

You get what you measure, right?

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Micro brands and the democratisation of manufacturing

It’s become something of a cliché to talk about the disruptive power of technology, but this doesn’t make it any less of a truism. And if SXSW is about anything, it’s about disruption.

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Reflections on SXSW – Agencies aplenty

This year, there were seemingly more agency types than ever before at SXSW. We’re pretty easy to spot; rucksack, vague look of confusion, still hungover from the night before…

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Welcome to What’s Next!

What’s Next is an always-on source of insight, intelligence and inspiration designed to help companies of all shapes and sizes get to grips with digital transformation

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Predictive advertising: How retailers know you’re pregnant long before you start buying nappies

I bet every article you’ve ever read about the future of advertising has begun with a brain-shrinkingly predictable reference to Tom Cruise borefest Minority Report. Well, not this one! I’m going to use a much more sophisticated movie reference to introduce this article: Back to the Future Part II. You know that bit where old ...

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A new economy of sharing emerges at unapologetically weird SXSW

Instagram for cyborgs, what can we learn from the Unabomber and why the Neanderthals were lousy entrepreneurs. You wouldn’t find content like this anywhere other than South By South West (SXSW).

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SMW: Meet the Bloggers

This morning we’re delighted to welcome some of the most influential British bloggers to LBi for our Meet the Bloggers event – part of Social Media Week London. As a company, LBi is heavily involved in all aspects of social media, However, it’s consumers who have largely driven the far reaching changes in marketing and ...

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Using the web to build Big Society

“You cannot build Big Society unless people can use the internet.” This is what Government Digital Tsar and Lastminute.com co-founder Martha Lane Fox told a room full of advertising execs at a NABS event hosted at LBi London last night. This statement is remarkable for a number of reasons. Firstly, it underlines the significance of ...

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