DigitasLBi UK NewFront 2015 – Jim Cregan

If you don’t have a story, don’t try to tell one, says pig-inspired former mermaid Jim Cregan at the 2015 DigitasLBi UK NewFront. 

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DigitasLBi UK NewFront 2015 – Ben Hammersley

The only possible response to the rise of the machines: don’t be a meat puppet, be a slightly rubbish cyborg, says Wired UK’s contributing editor Ben Hammersley at the 2015 DigitasLBi UK NewFront.

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With big data, comes big responsibility

Blair Walker, Senior Web Analyst at DigitasLBi, outlines some of the key challenges facing companies attempting to adjust to a data-rich world. 

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Small issues with big data

We are seemingly obsessed with data at the moment – the bigger the better – so much so that it is hoped to be the solution to all our problems. Niaz Rizwani, Health Strategist at DigitasLBi, argues that while this presents tremendous opportunities in healthcare, amidst all the excitement it can be easy to forget ...

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Game on for brands

Trevor Wale shares some seminal examples of in-game advertising, and argues that the gaming environment represents an area of great opportunity – for brands willing to play.  

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A toast to the whisky industry

As Burns Night approaches, Stuart Aitken, Lead Content Strategist at DigitasLBi, applauds the whisky industry for picking itself up from the brink of disaster – and continuing to flourish thanks to sophisticated loyalty marketing, the ability to tell a good story, and a strong understanding of digital technology.

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Mobile’s catalyst for world domination is here

Just in case you were one of the twenty people not flicking through the web on your phone this morning on your daily commute you may have missed a new addition to search results.  Sites deemed ‘mobile friendly’ by Google are now listed as such.

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Excellence vs inventory

You get what you measure, right?

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Happy accidents and risk-taking feed creativity

Happy accidents and unexpected collaborations provided the unlikely launch pad for Alecky Blythe’s career as a playwright and screenwriter, she told the UK NewFront conference on content creation, in an address that took in the Ipswich murders and a hostage siege on her Hackney street.

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Brands need to love people more than money

Brands need to break their money-focused programming if they are to create culture and truly connect with audiences, according to Guardian writer, blogger and technologist Christian Payne.

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