CES: From the floor

Lorenzo Wood and Rafe Blandford report on some of the key trends to emerge at CES 2017.

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Marketing in the Maelstrom

  Stuart Aitken, Head of Content at DigitasLBi, highlights some of the key themes to emerge at the 2016 DigitasLBi UK NewFront.

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Pokémon GO, what’s all the fuss about?

Ben Hawkes, Content Strategist at DigitasLBi, gets to grips with Pokémon GO.

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Branded conflict

Scott Donaton, Chief Content Officer at DigitasLBi, looks forward to the day when the brand stories that are celebrated at Cannes win Grammys and Oscars.

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Want to win an Innovation Lion? Get real. Seriously.

Lorenzo Wood, Global Chief Innovation Officer at DigitasLBi, reports from Cannes 2016 and offers tips on how to create truly award-worthy work. The big Innovation winners at Cannes this year send a strong message: this festival of creativity rewards innovation that solves real problems sustainably, at serious scale. The problem: Sea birds and turtles fatally ...

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How advertising is making the world a better place

Carlos Ricque, SVP, Creative, DigitasLBi San Francisco, argues that that this year’s Cannes Health Lions demonstrate what can happen when the goals of the marketer overlap with the needs of the human being.

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VR: Moving us from awe to action

Dave Marsey, EVP/Managing Director, DigitasLBi San Francisco, sees virtual reality taking centre stage at this year’s Cannes Lions.

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Advertisers get happy

Andrew Carlson, Experience Design Practice Lead at DigitasLBi, reports on some of the key learnings from this year’s Cannes Lions and argues that brands need to learn to have more fun.

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Brave New World

Phil Whitehouse, APAC Innovation Lead at DigitasLBi, argues that as cycles of disruption are getting shorter, the only companies with genuine longevity are those who are always evolving and adapting.

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Putting the cat amongst the pigeons

  Last month a flock of air pollution monitoring pigeons were sent into London skies to gather data. Stuart Aitken, Head of Content at DigitasLBi, explains the thinking behind the project – and argues that wearable technology may be the future of pollution data collection.

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