Welcome to What’s Next!


What’s Next is an always-on source of insight, intelligence and inspiration designed to help companies of all shapes and sizes get to grips with digital transformation

In this age of hyper-transparency brands are no longer just what they say they are. Brands are defined by what they do, what they say and how they act on a daily basis. In order to thrive brands must bring their promises to life by providing products, services and stories that add value to people’s lives at every stage of the customer journey.

This can be tough.

But luckily What’s Next is here to help. On this blog you’ll find a wide variety of posts aimed at challenging, provoking and most importantly inspiring new thoughts, concepts and actions. The idea is not to blow more hot air into ether but to provide actionable insights capable of helping brands take the next step ontheir digital journey.

What’s Next is powered by the Lost Boys and Girls at global marketing and technology agency DigitasLBi. It is not a blog about us. It’s a blog aimed at helping all kinds of brands – whether they’re getting to grips with the digital basics or striving to be at the top of their game – adapt to the rapidly changing environment.


Gareth Jones
Editor in Chief