Tag Archives: affiliate-marketing

Facebook tests ‘Want’ button for retailers

(image) A new "collections" feature on Facebook may lead the way to the social network's online commerce future.

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Tradedoubler: Connect 2012

Yesterday we attended Tradedoubler’s annual Connect 2012 event. The one day event saw a range of industry experts providing insight and trends to try and shape the future of performance marketing. The day started at 10am at The Kings Place by Kings Cross, London. The event included affiliates, agencies and merchants. One of the best ...

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The Value of Affiliate Events

The Value of Affiliate Events: Of late I have found myself in situations where I am asked to showcase the value of my attendance at affiliate events, not only to my fellow work peers but also clients. I sometimes feel the general opinions on events are that we attend, chat for a bit with someone ...

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What to Consider When Hosting an International Webinar

One of the programs I manage within our affiliate department is the global Skype affiliate program. As the reach of our affiliate program has grown across countries such as Australia, Russia, North & South America, the UK, and Europe, it has become increasingly difficult to be able to communicate with all of our affiliates at ...

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You can’t pay your taxes with free lipstick samples

I stole the title of this blog post from Kevin. Kevin works in a department in LBi bigmouthmedia that is entirely dedicated  to working with bloggers. Hopefully the concept does not sound strange; outreach experts are increasingly common in adland. Agencies have a number of reasons for getting in touch with bloggers. The outreach might ...

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IE10 to have default ‘Do not track’ setting

(image) Microsoft are to roll out the latest version of Internet Explorer with a 'Do not track' setting switched on as the default in an effort to give users more control over privacy settings.

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The importance of content affiliates to build a sustainable and efficient affiliate program

There are a number of different types of affiliates which contribute to a program’s growth and development. The main types of affiliates are voucher code, loyalty/reward (cashback), PPC, price comparison, email, social, mobile and content. Each and every one of these affiliate types plays a crucial role towards the merchant’s prime objective to increase traffic, ...

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The real value of an agency in Affiliate Marketing

Written by Susan Jamie and Fiona Robertson. Those involved in the industry have seen a shift recently in the way affiliate marketing is perceived, even moving away from the description of “Affiliate Marketing” towards the all-encompassing name of Performance Marketing. This change has been witnessed in a number of ways, including the annual A4U awards, ...

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Groupon founder admits his failings

(image) Groupon founder and CEO Andrew Mason admits his mistakes leading up to the company's IPO.

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New Facebook feature lets users “Listen With” friends

(image) Facebook has rolled out a new "Listen With" button allowing users to listen to songs with each other in real-time.

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