Tag Archives: display-advertising

DR Display Campaign, Where to Start?

When creating a direct response display campaign there are several points (start to end) that we take into account. It’s inevitable that the moment you receive the brief from a client youimmediately start to think about how and where to invest and efficiently make the most out of the budget. But first things first, make ...

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Facebook Re-targeting: What does it mean for advertisers?

Digital is an amazing field to work in right now, with a constantly evolving landscape for users opening new channels for brands who want to communicate with them. In the office we’re always on the lookout for new ways to find audiences for our clients, with Facebook being just one of the platforms that we ...

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Patents row over for Facebook and Yahoo

(image) Yahoo and Facebook have laid their swords over patents, instead joining forces to form an ad alliance.

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BBC to stream Olympics on Facebook

(image) The BBC will stream the Olympics and Wimbledon on Facebook, marking the biggest ever partnership with a social media website and an international broadcaster.

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Retail Advertising in a New World of Commerce

I read an interesting article recently about Pinterest & the role it might play in the social commerce sphere. There’s no denying that Pinterest has become an instant phenomenon, crossing the 10 million monthly visits mark in the US faster than any site in history, so the idea that it might become a major social ...

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IE10 to have default ‘Do not track’ setting

(image) Microsoft are to roll out the latest version of Internet Explorer with a 'Do not track' setting switched on as the default in an effort to give users more control over privacy settings.

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Most Facebook users don’t click on ads

(image) A new survey has shown the majority of Facebook's 900 million users do not click on the networks adverts or sponsored content.

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Tumblr to blog paid ads

(image) Despite founder David Karp once saying ads "turn our stomachs", Tumblr has announced paid advertisements will begin appearing on the blogging platform from 2 May.

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Multi-Device Fragmentation & Attribution

How many devices do you currently use to access the web? Most folk would think two, their computer and their mobile, but right now are you reading this post on your PC at work or at home? Are you on your personal mobile or a work mobile? You may even be viewing via a tablet, ...

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How often do ‘friends’ see Facebook posts?

(image) Facebook explains just how often posts are seen on the social network - and introduces a new premium service to help increase that number.

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