Tag Archives: LBi

Great Expo-Tations

Last week was my first experience of the A4U Expo – seen by some as an initiation into the official world of performance marketing! I had high expectations of the Expo, having heard a great deal about it from my team and other contacts within the industry, and was eager to experience it for myself. ...

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My Perception of Social Media

  I wasn’t always interested in the social aspect of the internet. For many years I had the same view as my mates; social networking sites were a waste of time and only good for keeping in touch with friends. My social presence was severely lacking and I didn’t see the benefit of increasing it. ...

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Tailoring Your Digital Marketing Future

Continually monitoring your business KPI’s is key to the growth of any business; a trained monkey could tell you that. So with the emergence of mobile technology, personalisation of results and the integration of all these technologies literally now a finger tip away to most people in the UK where does this leave you and ...

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The Value of Affiliate Events

The Value of Affiliate Events: Of late I have found myself in situations where I am asked to showcase the value of my attendance at affiliate events, not only to my fellow work peers but also clients. I sometimes feel the general opinions on events are that we attend, chat for a bit with someone ...

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An overview of Tuenti

Spanish social network Tuenti has rolled out worldwide this week. For those who don’t know it, Tuenti was born six years ago and has more than 14 million of users. It is presented as the most simple social communications platform to keep in touch with friends and share experiences. Tuenti was originally created for young ...

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The SEO mantra for boosting online PR

Moving from a PR background into the digital marketing world of SEO was a bit of a daunting prospect, but it has been surprising to discover how related they actually are. After all, one of the major objectives of PR is to increase awareness – whether that’s for a brand, product, event or campaign – ...

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The Pleasure Principle

“Taking pleasure in the job, will put perfection in the work” (Aristotle, 320BC) Starting a digital marketing blog with a quote from a Greek philosopher may seem like the actions of a big headed semi-professional with delusions of grandeur, but in the context of what I am going to be talking about, it is a ...

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Taking Video SEO to the Next Level

Online video is one of the best and most accessible forms of digital content for appealing to a mass audience. Whether it’s a “how-to” vidcast series or a 30 second viral advert, each video uploaded to YouTube and competitors like Vimeo and Dailymotion are powerful little seeds of information that can help boost SEO link ...

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So, what does a User Experience Architect actually do?

A colleague recently wrote a post, describing her experience of blank expressions and puzzled looks when telling friends about her job. Having had a similar experience, I thought I’d follow her lead and describe what it is exactly a user experience professional does in their average day. Typically, I’d start by outlining what’s expected of ...

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Digital news faces its future

Will news change after the UK phone hacking inquiry? It’s sorry days for the British print press, currently under the scrutiny of the Leveson inquiry. The ongoing investigation into who knew what about phone hacking is hardly Fleet Street’s finest hour. But when it wraps up this week, what follows will be just as eagerly ...

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