Tag Archives: mobile

Mobile – by far the most effective screen

If marketers do only thing in 2016, they need to get up to speed with the fast-emerging creative possibilities of mobile, according to Lucy Aitken of advertising magazine Contagious at DigitasLBi’s What’s Next … In Media conference.

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A quiet technological revolution in healthcare

Oliver Spalding, head of strategy, Greater China & SE Asia, DigitasLBi, outlines how connected devices are fundamentally changing the way healthcare is delivered in the Asia Pacific region.

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Don’t leave mobile too late, says National Trust

Brands need to get deeply into mobile before it’s too late, according to the National Trust’s head of digital Howard Scott, who has outlined the charity’s wholesale conversion to the cause after a Christmas avalanche of mobile devices fundamentally rerouted its digital traffic.

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Surging mobile games sector opens up untapped new ad market

Advertisers who are comfortable with innovation can take advantage of a phenomenally successful mobile games sector that has dramatically disrupted a market once dominated by consoles, DigitasLBi’s What’s Next…In Mobile conference heard.

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What’s Next … in Mobile: 1.9bn smartphone users and an under-exploited ad market

Against backdrop figures of 1.9bn active smartphones, a $1.5 trillion mobile industry and 90% smartphone use among UK 16-24-year-olds, brands and specialists marvelled at the boom in mobile at the second in DigitasLBi’s series of themed conferences.

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Land Rovers, tweeting grandmothers and sharing content in war zones

Mobile devices have a unique power to tell stories and blow minds, according to blogger and ‘digital storyteller’ Christian Payne, whose keynote opened DigitasLBi’s What’s Next…In Mobile event.

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The first mobility Christmas

Christmas is months away. My Twitter feed, dominated by digital marketing, communications and technology people has seen plenty of disbelief. Why do shops have Christmas messaging up already? Why? Despite the apparent outrage, I suspect most of the people pointing at the incipient decorations and sale offers know why retailers are already preparing for Christmas. ...

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Why Mobile Optimisation is Essential for Social & Sharing

There were 543 million monthly active Facebook mobile users as of June 30, 2012 and 80% of Twitter’s UK active users access the site via mobile, showing that content is more likely to be shared on a mobile than desktop. Why are brands and bloggers still failing to recognise the importance of mobile optimisation themselves and operating accordingly? Including Facebook ...

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New kid on the block

Some months back I wrote about “Snap tags, being a QR code killer” following that one of my colleagues wrote a post on this some time back about the benefits of “NFC mobile ”. Since then it would appear that all the way from Korea there has been more devising developments in sending an electrical signal from ...

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The first multi-screen Olympics

Has this been the first social media Olympics? The figures look good. Twitter saw more tweets in a single day than the entire 2008 Beijing Games. However, NBC has been using a tape delay in the States, not broadcasting events live, showing coverage later and at strategically calculated times instead. This has led to a ...

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