If marketers do only thing in 2016, they need to get up to speed with the fast-emerging creative possibilities of mobile, according to Lucy Aitken of advertising magazine Contagious at DigitasLBi’s What’s Next … In Media conference.
Oliver Spalding, head of strategy, Greater China & SE Asia, DigitasLBi, outlines how connected devices are fundamentally changing the way healthcare is delivered in the Asia Pacific region.
Brands need to get deeply into mobile before it’s too late, according to the National Trust’s head of digital Howard Scott, who has outlined the charity’s wholesale conversion to the cause after a Christmas avalanche of mobile devices fundamentally rerouted its digital traffic.
Advertisers who are comfortable with innovation can take advantage of a phenomenally successful mobile games sector that has dramatically disrupted a market once dominated by consoles, DigitasLBi’s What’s Next…In Mobile conference heard.
Against backdrop figures of 1.9bn active smartphones, a $1.5 trillion mobile industry and 90% smartphone use among UK 16-24-year-olds, brands and specialists marvelled at the boom in mobile at the second in DigitasLBi’s series of themed conferences.
Mobile devices have a unique power to tell stories and blow minds, according to blogger and ‘digital storyteller’ Christian Payne, whose keynote opened DigitasLBi’s What’s Next…In Mobile event.
Christmas is months away. My Twitter feed, dominated by digital marketing, communications and technology people has seen plenty of disbelief. Why do shops have Christmas messaging up already? Why? Despite the apparent outrage, I suspect most of the people pointing at the incipient decorations and sale offers know why retailers are already preparing for Christmas. ...
Has this been the first social media Olympics? The figures look good. Twitter saw more tweets in a single day than the entire 2008 Beijing Games. However, NBC has been using a tape delay in the States, not broadcasting events live, showing coverage later and at strategically calculated times instead. This has led to a ...