Tag Archives: Social Media

EU Referendum: Social Insights by DigitasLBi

  Who’s doing all the tweeting about the EU referendum? Where is the majority of activity taking place? Who’s winning the Twitter battle? How did Twitter react to David Cameron’s official announcement of the June 23rd referendum date?

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The General Election – as seen on Twitter

  Ever wondered what time of day the main party leaders do most of their tweeting? Which party’s supporters are the biggest drinkers of real ale? Which party has the greatest proportion of CEOs amongst its followers?

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You’re not doing it right

Kay McMahon, Lead Content Strategist at DigitasLBi, outlines how some brands on Twitter could do better.

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Rerun: What’s Next … In Social

Social media fragmentation, content saturation, a brewing storm over online privacy and the unprecedented possibilities of social data will transform the marketing landscape during 2014, according to Greg Williams, executive editor of Wired and MRY strategy partner Alex Jeffries.

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Of course social media can be measured. Just make an effort.

  Advertisers who dismiss social media as unmeasurable only need to apply old-media rigour and invest some effort if they want to calculate the value of their social activity, according to MRY UK managing director Nadya Powell.

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‘Sharemageddon’ threatens unfocused, content-happy brands

Social media may be closing in on ‘sharemageddon’ as people burn out on content and take steps to filter out the noise of the social web. Digital detoxes, content filters and a mounting privacy debate will all be key themes of 2014, leaving brands to walk a fine line in their online communications.

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What is Community Management?

Put the phrase “community management” into a Google image search. This is what you get. Flowcharts, diagrams, little 3D guys holding hands in a communal circle and the standard icon of marketing stuff… the jigsaw piece. Oh dear. It would appear that community management is quite a difficult thing to explain. Looking at Google’s visual representations, you’d ...

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LPC, LMS, YTO, LFR: Facebook’s Generation Z Lingo

Exploring some of the lingo of Generation Z on Facebook. Generation Z is the common name for the group of people born between 1990s and present day. For a while now, people have documented that their actions, attitudes and movements carve the future for digital media. Still trying to hold onto my youth, I often ...

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Why I broke up with Facebook

Facebook and I met about five or six years ago. At first everything was great. We’d meet occasionally, have some fun, share photos and talk about friends. Over the years though something changed, at times things got a bit stalker-ish, a bit intrusive and even rather dull. Like any relationship we’ve had our ups and ...

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10 Of The Best New Twitter Header Images

Yesterday Twitter announced that they were making a few changes to the profile layout. In a move designed to improve the Twitter experience across multiple platforms and devices, Twitter introduced a new header photo – a tactic both Facebook and Google+ employed over the last 18 months. As with any image based social platform change, ...

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