Tag Archives: social

Mike Tyson and the dramatic chipmunk will always be right;
your social strategy is probably already wrong

Accelerating technology and increasing consumer fragmentation mean that brands need to revise their social media strategies constantly if they are to make meaningful use of the medium, according to Wired executive editor Greg Williams.

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Rerun: What’s Next … In Social

Social media fragmentation, content saturation, a brewing storm over online privacy and the unprecedented possibilities of social data will transform the marketing landscape during 2014, according to Greg Williams, executive editor of Wired and MRY strategy partner Alex Jeffries.

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LPC, LMS, YTO, LFR: Facebook’s Generation Z Lingo

Exploring some of the lingo of Generation Z on Facebook. Generation Z is the common name for the group of people born between 1990s and present day. For a while now, people have documented that their actions, attitudes and movements carve the future for digital media. Still trying to hold onto my youth, I often ...

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How Olympic Partners performed in the “World’s First Social Games”

The Olympics brand is currently estimated at $47.6 billion (making it the second largest brand in the world, second only to Apple), almost double its value when compared to the Beijing Games.  So it was no surprise to see so many of the world’s largest organisations jumping on the bandwagon and becoming sponsors of the ...

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Why Mobile Optimisation is Essential for Social & Sharing

There were 543 million monthly active Facebook mobile users as of June 30, 2012 and 80% of Twitter’s UK active users access the site via mobile, showing that content is more likely to be shared on a mobile than desktop. Why are brands and bloggers still failing to recognise the importance of mobile optimisation themselves and operating accordingly? Including Facebook ...

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KISS and the Three Cons Test. Breaking down Social Analytics.

  Since joining LBi a year ago, the hot topic for discussion has been social media and what does it really mean?  This post is not going to answer that question, instead it is going to attempt to answer this one: how do you begin to measure the impact of social media? Twitter, Facebook and ...

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Using Infographics for SEO

They say a picture is worth a thousand words, but is it worth a thousand links? Infographics have become a very powerful tool for brands to engage with online consumers. Images generally have less of an SEO impact than text, however a carefully designed and compelling infographic can generate substantial and valuable inbound links to the ...

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Do hashtags on TV bridge the gap to online conversation?

It is safe to say we have all seen a rise in ‘social TV’ over the past 6 months. Whether it is Facebook or Twitter pages being promoted alongside ads during television breaks, or Twitter handles being shown during programmes, we have all been subject to this new type of digital media in some format. ...

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SES 2012: Local and Social

It is the last day here at Search Engine Strategies London. It’s been busy. High profile American SEO and blogger Lee Odden compiled a list of 45 SEO and Social Media tools mentioned in just one session. Europen search blog State of Search has put together strong coverage of the ‘Meaningful SEO Metrics’ and Microsoft ...

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