Tag Archives: twitter

Putting the cat amongst the pigeons

  Last month a flock of air pollution monitoring pigeons were sent into London skies to gather data. Stuart Aitken, Head of Content at DigitasLBi, explains the thinking behind the project – and argues that wearable technology may be the future of pollution data collection.

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Burns Night 2016 – Social Insights

  Ever wondered which cities take Burns Night most seriously? Which countries outside of Scotland are most interested in the celebration of Scotland’s national poet? What whiskies are most associated with Burns Night?

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Glastonbury 2015 – Social Insights After the Festival

Our pre-Glastonbury analysis showed that Glastonbury fans were dubious about Florence and the Machine. Did Florence manage to turn this around?

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Cannes Lions 2015 – Social insights

The Cannes Lions festival is as notable for the excitement it causes on Twitter as the carnage it creates on the French Riviera. This year we’ve analysed the Twitter data to find out what was really happening behind all the hype.

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Glastonbury 2015 – Social insights ahead of the festival

  What are people really thinking about Florence and the Machine replacing Foo Fighters at Glastonbury? Who would have been the ideal replacements? What bands and brands do Glastonbury fans have most affinity with? Where are most of the conversations around Glastonbury taking place?

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What Twitter says about the main party leaders

Joseph Kay, Research Specialist at DigitasLBi, (very) graphically outlines how Twitter has judged David Cameron, Ed Miliband, Nick Clegg and Nigel Farage in the long run up to the General Election. 

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The General Election – as seen on Twitter

  Ever wondered what time of day the main party leaders do most of their tweeting? Which party’s supporters are the biggest drinkers of real ale? Which party has the greatest proportion of CEOs amongst its followers?

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You’re not doing it right

Kay McMahon, Lead Content Strategist at DigitasLBi, outlines how some brands on Twitter could do better.

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Twitter adds ‘Buy’ button, obviously

The advent of ‘in-Tweet commerce’ is the latest in a series of Twitter initiatives that seek to make the social giant even more appealing for brands.

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Twitter offers photo-sharing and editing tool

(image) Twitter add photo sharing features to rival Instagram.

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