Last month a flock of air pollution monitoring pigeons were sent into London skies to gather data. Stuart Aitken, Head of Content at DigitasLBi, explains the thinking behind the project – and argues that wearable technology may be the future of pollution data collection.
Ever wondered which cities take Burns Night most seriously? Which countries outside of Scotland are most interested in the celebration of Scotland’s national poet? What whiskies are most associated with Burns Night?
Our pre-Glastonbury analysis showed that Glastonbury fans were dubious about Florence and the Machine. Did Florence manage to turn this around?
The Cannes Lions festival is as notable for the excitement it causes on Twitter as the carnage it creates on the French Riviera. This year we’ve analysed the Twitter data to find out what was really happening behind all the hype.
What are people really thinking about Florence and the Machine replacing Foo Fighters at Glastonbury? Who would have been the ideal replacements? What bands and brands do Glastonbury fans have most affinity with? Where are most of the conversations around Glastonbury taking place?
Joseph Kay, Research Specialist at DigitasLBi, (very) graphically outlines how Twitter has judged David Cameron, Ed Miliband, Nick Clegg and Nigel Farage in the long run up to the General Election.
The advent of ‘in-Tweet commerce’ is the latest in a series of Twitter initiatives that seek to make the social giant even more appealing for brands.