Tag Archives: usability

Building a Conversion Optimisation Team

Set Your Stage for Increased Returns Many clients have asked “what makes a good conversion optimisation team?” Should they create an internally resourced stand-alone department, pull together a one-off project or be agency led? There’s an easy answer to this question, don’t sweat the structure, focus on the detail. The structural make-up of the team ...

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Why Mobile Optimisation is Essential for Social & Sharing

There were 543 million monthly active Facebook mobile users as of June 30, 2012 and 80% of Twitter’s UK active users access the site via mobile, showing that content is more likely to be shared on a mobile than desktop. Why are brands and bloggers still failing to recognise the importance of mobile optimisation themselves and operating accordingly? Including Facebook ...

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Data Informed Web Design

Data informed web design is the backbone of our conversion optimisation process used to create on-going iterative improvements for our clients. It can also be used to de-risk redesigns, fix specific performance issues and inform design or strategy decisions. Data Informed v Data Driven Data driven game design has been around for years. Most top ...

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Responsive Design

Hopefully everyone with a professional interest in the web will have been aware of responsive design for some time now, but for the uninitiated, responsive design is a means of adapting a single website to all kinds of display devices via CSS media queries. A great example of responsive design in action is the Boston ...

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Facebook to fix email contacts bug

(image) Facebook will fix the email deleting bug the wiped the email contacts in some user's mobile phone address books.

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Facebook email change angers users

(image) Facebook have made yet another controversial move by changing the email address displayed on user profiles to one ending in "@facebook. com".

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Test, Tweak and Test again – the Value of Usability Testing

Commonly said to be the UX mantra, one might say that usability testing is a way of life among those in the field of UX, however, for those who are not, testing is largely an ignored process often bypassed in the pursuit of optimisation.  There are many various methods used to test aspects of designs, ...

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IE10 to have default ‘Do not track’ setting

(image) Microsoft are to roll out the latest version of Internet Explorer with a 'Do not track' setting switched on as the default in an effort to give users more control over privacy settings.

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So, what does a User Experience Architect actually do?

A colleague recently wrote a post, describing her experience of blank expressions and puzzled looks when telling friends about her job. Having had a similar experience, I thought I’d follow her lead and describe what it is exactly a user experience professional does in their average day. Typically, I’d start by outlining what’s expected of ...

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Support Product Comparison within Shopping Baskets

We’ve observed, through various rounds of retail website user testing, that visitors will use the shopping basket for more than its designed purpose: for product comparison. It is therefore important to support product comparison within the shopping basket with large images, table based structures, standard fonts and simple backgrounds. As consumers we find it useful ...

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